The state of Change, it’s a peculiar place to find oneself in.
On one hand, realizing the potential to grow, to refine and to really thrive is so amazing and exciting.
But, the other hand likes familiarity, the knowing of what every day looks like with all of its joys and imperfections.
Finding the balance, where evolution meets comfort, makes for one very serious challenge.
In a matter of a week (Oct. 15), we at Comox Valley Kids will make that leap of faith into a realm that, while so very familiar, looks and feels – even sounds – so very different.
On that day, CVK will become Our Big Earth-Comox Valley. With that comes more change – a new design, a new format, forums, all kinds of new. It also keeps that goodness that is familiar – stories, crafts, books, recipes, photos and outdoor adventures from our brood.
When people learn what’s about to reveal itself, they often ask me why we decided to change the name.
I totally get their dismay. Comox Valley Kids has been with us all for a long time. It makes sense. It’s to the point.
For us, though, the time for change had come. Let me chronicle for you how and why we made the change and, hopefully, get you as excited about Our Big Earth-Comox Valley as we are.

THE BEGINNING
When I started Comox Valley Kids in March 2007 I was, literally, propped up in bed with the laptop probing the depths of my brain (quite a humbling experience) for a name at 12:15 a.m.
Pumped up after a discussion with Ken about why such a great place had no single community resource for families to find things, already a blogging junkie and in serious need of a project in the middle of the dark Winter, CVK was born.
I wasn’t quite sure what would happen, who would read it, what the content would look like, where it would go.
I simply made a promise to myself that I would post every day with positive, fun and hopefully useful content.
No ulterior motives. No business plan. No plans at all, really.
I wanted to write about the Comox Valley from a family perspective and needed a way to keep my professional skills up while staying focused on raising our daughter.
THE MIDDLE
It wasn’t long before it was seriously apparent that my frustration had a community of similarly frustrated, positive and truly amazing parents.
Within six months we had over 5,000 readers a month. Within a year, 10,000. Today, nearly 15,000 readers drop by to see what’s happening on a regular basis.
By the Fall of 2007 I had people approaching me about turning CVK into a business, asking how we supported the site. Making a business out of the site was something that lived in the back of my mind, but I hesitated to pursue for a number of reasons including the fact that I remained in the process of immigrating to Canada – a lengthy, relatively challenging process.
It was at that point that content and ideas began to blossom. Columnists like Christa Herrling and Dr. Amy Wells joined up and the potential for something bigger looked more and more real to me every day.
CVK readership grew by leaps and bounds. We launched our first community project in the Spring of 2008 with the NeighbourWood Walks – which has found amazing response. Karen McKinnon, The Sugarheads and CVK held their first Today Party where kiddos came out to decorate cupcakes as a gift for someone special in their lives.
Organizations like Active Comox Valley, Comox Rec and the Vancouver Island Regional Library District became strong supporters of the site.
We were in full bloom.
THE FUTURE
Early this Summer, we got a very important letter in the mail.
After two years of paperwork, interviews and other assorted government processes, I was a landed Canadian.
It meant a lot of things to us – we were all Canadian (I was the only one in our family without citizenship), I could travel again (you have to stay in the country while paperwork is processing), hockey could officially be claimed as our religion of choice:).
It also meant that we could begin the process of building a stronger sense of community, and a sustainable business, with CVK as the base.
We thought long and hard about that evolution, did short-term, mid-term and long-term business plans – all of which ended up very revealing and changed our thought process entirely. (Never start a business without a business plan, that was our lesson)
What that process revealed to us was that the name Comox Valley Kids was great. But, it didn’t embody our mission – which is to connect families to nature through stories, creativity, and local food. Fostering creativity. Thinking green. Shopping local. Getting outside. Those are the cornerstones to who we are.
A fair chunk of our readers come from other places as well – all across Canada, the United States, as far away as Australia and a large cadre of readers from Europe.
We wanted to offer those readers a connection as well, undeterred by a regional name.
Progress required a new identity and the brainstorming commenced.
Hours – maybe even days – later, Our Big Earth-Comox Valley appeared on a piece of paper and rang true. Our Big Earth Media Co. was born.
Ken ran with it, designing a sense of place online that brings all of the greatness of the Comox Valley together with all of my regular content and a super talented group of columnists talking shop about pregnancy, local food, home learning, gardening, natural health and helping your family go Green.
It’s been an incredible, long, exhausting and exciting process.
We sincerely hope, when Our Big Earth-Comox Valley goes live on Oct. 15, you love it as much as we do.
Feel free to comment, e-mail, ask all kinds of questions.